About Us | LMS for Automotive Manufacturing | AutoLMS
ABOUT

Built by Auto
Industry People

AutoLMS was founded by automotive manufacturing veterans who were frustrated by generic training software that didn't understand production floors. We built the LMS for Automotive Manufacturing we always wished existed.

2014
Founded
500+
Plants Worldwide
2M+
Workers Trained
38
Countries Active
98%
Client Retention

Why We Built the Best LMS for Automotive Manufacturing

In 2014, our founders walked off the production floor of a Tier-1 auto supplier after their third failed attempt at deploying a generic LMS for Automotive Manufacturing. The platform couldn't handle shift-based scheduling. It had no understanding of ISO audit trails. It crashed on the tablets workers used on the floor.

They built AutoLMS from scratch β€” with a singular focus on the real challenges of training automotive manufacturing workforces. Today, every feature, every module, and every workflow in our LMS for Automotive Manufacturing was designed with that same first-principles thinking.

Our mission is simple: make world-class training accessible to every person on every automotive production floor, regardless of their language, device, or shift schedule.

"The automotive industry moves at speed. Training has to move at that same pace β€” or faster. That's what we built." β€” James Hartwell, Co-Founder & CEO, AutoLMS
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Industry First
Every decision we make starts with one question: does this serve the automotive manufacturing worker on the floor?
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Precision Engineering
We apply the same precision to our software that automotive manufacturers apply to their parts β€” zero tolerance for errors that matter.
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Partnership Over Sales
We embed with our clients' L&D and quality teams to become an extension of their workforce, not just a vendor relationship.
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Relentless Iteration
The automotive industry never stands still. Neither do we. We ship meaningful product updates every two weeks based on real client feedback.

A Decade of Automotive Training Innovation

2014
Founded in Detroit, Michigan
Three automotive manufacturing veterans launched AutoLMS after experiencing firsthand how poorly generic LMS platforms served the auto industry. First client: a Tier-1 stamping supplier with 4 plants across Michigan and Ohio.
2016
IATF 16949 Compliance Engine Launched
Released the industry's first automated IATF 16949 compliance tracking system within an LMS for Automotive Manufacturing, eliminating manual audit preparation for quality teams across 50+ plants.
2018
Expanded to OEM Networks & Europe
Signed first OEM-level partnership to manage training across an entire supplier network. Opened European operations in Stuttgart, Germany to serve the EU automotive manufacturing corridor.
2020
EV Training Division Launched
As the automotive industry began its electric vehicle transition, we launched our EV-specific training library β€” covering high-voltage safety, battery assembly, and EV drivetrain systems for the new era of manufacturing.
2022
AI-Powered Skill Gap Analysis
Integrated machine learning into the LMS for Automotive Manufacturing to automatically identify individual and team skill gaps, predict compliance risks before they occur, and generate personalized training paths for each worker.
2024
2 Million Workers Trained β€” Global Scale
Crossed 2 million trained automotive manufacturing workers across 38 countries. Launched our Asia-Pacific operations to serve the growing auto manufacturing sector in India, Southeast Asia, and South Korea.

People Who Know Auto Manufacturing

22
JH
James Hartwell
Co-Founder & CEO
22 years in Tier-1 automotive manufacturing. Former Plant Manager at Magna International before founding AutoLMS.
18
RL
Rachel Lim
Co-Founder & CTO
18 years in automotive software engineering. Previously led digital transformation at Ford's manufacturing division.
15
DM
David MΓΌller
Head of Content
15 years in automotive quality management. IATF-certified auditor who built our entire compliance curriculum.
12
AP
Anika Patel
VP Customer Success
12 years in L&D leadership at Toyota and BMW. She ensures every client achieves measurable training ROI.

Trusted by Leaders in Automotive Manufacturing

BOSCH
Tier-1 Supplier
CONTINENTAL
Global OEM Supplier
MAGNA
Manufacturing Partner
DENSO
Technology Partner
APTIV
EV Partner
LMS for Automotive Manufacturing team at work
AutoLMS Culture
Built by auto people, for auto people

We Work Like Our Clients Do

Every member of our team spends time on the production floor each year β€” working alongside the automotive manufacturing workers who use our LMS for Automotive Manufacturing every day. This isn't corporate culture speak. It's how we stay connected to the real problems we solve.

Our team includes former quality engineers, plant managers, L&D directors, and automotive software developers. When you talk to AutoLMS, you're talking to people who have lived your challenges.

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Annual plant floor immersion for all employees
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Remote-first team across 12 countries
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Unlimited learning budget for every team member
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Automotive certification sponsorship program